Industry & Tourism

Nepal Declares 2026 the "ASEAN Tourism Year" — Courting 680 Million Southeast Asians

On its 27th anniversary, the Nepal Tourism Board named 2026 the Nepal ASEAN Tourism Year — a push to pull travellers from Malaysia, Singapore…

By Laxman Rawal · Jul 8, 2026

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Key facts On its 27th anniversary, the Nepal Tourism Board declared 2026 the "Nepal ASEAN Tourism Year." The campaign targets Southeast Asia's 10 ASEAN nations — a market of roughly 680 million people . Priority markets: Malaysia, Singapore, Thailand…

Travel Himalaya Nepal · News

Why Southeast Asia, and why now

Three things make the timing right. First, proximity — Kuala Lumpur, Singapore and Bangkok are all a single short hop from Kathmandu, most under five hours. Second, aviation — the same connectivity boom lifting Chinese and Gulf arrivals reaches Southeast Asia…

Travel Himalaya Nepal · News

What Southeast Asian travellers actually want

From who we host, the pattern is clear: shorter, high-impact trips rather than three-week expeditions; strong culture-and-mountains combinations; and food that works for Muslim and vegetarian travellers — which Nepal's dal bhat and teahouse kitchens handle…

Travel Himalaya Nepal · News

What this means for trekkers

If you're in the region Expect more Nepal promotion, more travel-fair presence and likely more airline capacity from ASEAN hubs through 2026. If Nepal has been on your list, this is the year the trip gets easier to book — and we can build a halal- or…

Travel Himalaya Nepal · News

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